Privacy Policy

London Insiders operates free tip-based walking tours in London. We are the data controller for any personal information you share with us when booking a tour or contacting us.

You can reach us at hello@londoninsiders.com.

We only collect information you give us directly:

We do not collect payment card details. If you pay a tip digitally, that is handled directly by Square (see Third Parties below) and we never see your card information.

• To confirm and manage your booking
• To send you a reminder email before your tour
• To follow up if there is a cancellation or change
• To respond to enquiries sent via our contact form

We do not use your information for marketing emails or sell it to third parties.

Quando visita o nosso site pela primeira vez, perguntamos se aceita cookies. Pode aceitar ou recusar — o site funciona na íntegra em ambos os casos.

O Google Analytics carrega em cada visita, mas começa num modo que preserva a sua privacidade e envia apenas sinais anónimos e sem cookies — nenhuma cookie de rastreio é definida no seu navegador e nada é associado a si individualmente. Isto permite que o Google estime os padrões gerais de tráfego de forma estatística, mesmo antes de fazer a sua escolha.

Se aceitar: O Google Analytics 4 (GA4) passa para o modo de rastreio completo, definindo cookies que identificam o seu navegador entre sessões para que possamos ver visitas recorrentes, origens de referência e se o nosso processo de reserva funciona bem. Também carregamos o Microsoft Clarity, que regista interações anonimizadas (cliques, deslocamento, movimento do rato) e produz mapas de calor e gravações de sessão para melhorarmos o design das páginas. O Clarity mascara automaticamente conteúdo sensível, como o texto que escreve nos formulários. Nenhuma informação pessoal (nome, e-mail) é enviada à Google ou à Microsoft.

Se recusar: O Google Analytics permanece no modo sem cookies descrito acima — nunca é definida qualquer cookie de rastreio — e o Microsoft Clarity não é carregado de todo. Pode alterar a sua preferência a qualquer momento, apagando as cookies do navegador e voltando a visitar o site.

Either way, we remember a few things in your own browser:a short record of your visits to this site — when each visit started, which of our pages you looked at, and the address of the site that linked you to us (for example a search engine or a blog; we drop anything after the “?” in that address, so search terms are not kept) — plus, if you came from one of our Google ads, the reference Google adds to that ad’s link. We keep at most your ten most recent visits. This is stored on your device, not in a cookie. If you go on to book a tour or buy something, we attach this record to that booking or purchase so we can see which of our own pages and ads actually lead to a booking or a sale — it is not shared for any other purpose. Your visit record itself is never sent to Square, our payment processor: for a product purchase we pass Square only a random reference code, which we use to match the purchase back to the record held on our own systems. None of it holds your name, email or anything that identifies you — only which pages were involved. It clears itself after 90 days, or immediately if you clear this site’s data in your browser.

While you are filling in a booking, your name and contact details are held temporarily in your own browser (session storage) so you don’t lose them if you change the date or time. They stay on your device, are never sent anywhere until you submit the booking, and clear themselves when you finish, when you close the tab, or after an hour.

Our admin panel uses a Firebase session cookie so guides can log in securely. This cookie is never set for public visitors who have not logged in.

Each of these providers has their own privacy policy. We choose providers who operate under GDPR-compliant frameworks where applicable.

We keep booking records for 2 years after your tour date. This covers any follow-up questions and is the standard period for UK business records. Contact form messages are kept for 12 months.

You can ask us to delete your data at any time — see Your Rights below.

Under UK GDPR you have the right to:

• Access — ask us what information we hold about you
• Correction — ask us to fix inaccurate data
• Deletion — ask us to delete your data (the "right to be forgotten")
• Portability — ask for a copy of your data in a machine-readable format
• Objection — object to how we use your data

To exercise any of these rights, email us at hello@londoninsiders.com. We will respond within 30 days.

If you are not satisfied with our response, you have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

We may update this policy from time to time. The date at the top of this page will always show when it was last changed. If we make significant changes we will let you know by email if you have a current booking with us.