Privacy Policy | London Insiders

Who We Are

London Insiders operates free tip-based walking tours in London. We are the data controller for any personal information you share with us when booking a tour or contacting us.

You can reach us at hello@londoninsiders.com.

What We Collect and Why

We only collect information you give us directly:

NameTo address you on confirmation emails and tour day

Email addressTo send your booking confirmation and reminder

Number of guestsSo our guides know how many people to expect

Message contentWhen you contact us via our contact form

We do not collect payment card details. If you pay a tip digitally, that is handled directly by Square (see Third Parties below) and we never see your card information.

How We Use Your Information

To confirm and manage your booking
To send you a reminder email before your tour
To follow up if there is a cancellation or change
To respond to enquiries sent via our contact form

We do not use your information for marketing emails or sell it to third parties.

Cookies and Tracking

We use only essential cookies required to run the site. We do not use advertising cookies, Facebook Pixel, or any third-party tracking tools.

Our admin panel uses a Firebase session cookie so guides can log in securely. This cookie is never set for public visitors who have not logged in.

Third Parties We Work With

Firebase / GoogleStores booking records securely in Firestore (Google Cloud, EU region)

VercelHosts our website. Logs may include your IP address for security purposes

ResendSends transactional emails (booking confirmations, reminders)

SquareDigital tip payments, if you choose to tip via card on tour

CloudinaryServes images on the website — no personal data is shared

Each of these providers has their own privacy policy. We choose providers who operate under GDPR-compliant frameworks where applicable.

How Long We Keep Your Data

We keep booking records for 2 years after your tour date. This covers any follow-up questions and is the standard period for UK business records. Contact form messages are kept for 12 months.

You can ask us to delete your data at any time — see Your Rights below.

Your Rights

Under UK GDPR you have the right to:

Access — ask us what information we hold about you
Correction — ask us to fix inaccurate data
Deletion — ask us to delete your data (the "right to be forgotten")
Portability — ask for a copy of your data in a machine-readable format
Objection — object to how we use your data

To exercise any of these rights, email us at hello@londoninsiders.com. We will respond within 30 days.

If you are not satisfied with our response, you have the right to complain to the UK Information Commissioner's Office (ICO) at ico.org.uk.

Changes to This Policy

We may update this policy from time to time. The date at the top of this page will always show when it was last changed. If we make significant changes we will let you know by email if you have a current booking with us.

Questions about this policy? Email us at hello@londoninsiders.com.