Discover London
like an Insider
Free walking tours in London, hidden gems, and curated guides created by real local guides. No upfront cost — tip your guide at the end.
4.9 / 5 from 3,200+ reviews
Our Free Walking Tours in London
Discover London's top attractions and hidden corners, led by knowledgeable local guides who love sharing the city's stories. Whether it's your first visit or you're exploring a new neighbourhood.
Westminster and Royal London Free Walking Tour
Everyone can find Big Ben. This Westminster walking tour covers Royal London's landmarks — Trafalgar Square, Downing Street, Parliament, Westminster Abbey and Buckingham Palace — then fills in the stories that make sense of them, the way a local tells it.
Jack the Ripper Free Walking Tour
In the autumn of 1888, five women were murdered in Whitechapel and the killer was never caught. This Jack the Ripper walking tour takes you through the real East End where it happened — the lodging houses, the alleys and the murder sites — following the case as the police did, told by a local guide who knows the myth from the facts.
Soho Free Walking Tour
Most Soho tours tell the rock and roll story and stop there. This free walking tour shows you everything else: hidden courtyards, the cholera outbreak that changed science, London's first coffee houses, Chinatown and the neighbourhood's LGBTQ+ history. 12 stops across four worlds, finishing in Covent Garden.
Why London Insiders
We don't do guidebook clichés.
We do real London.
Every tour and every guide is written by a Londoner who actually lives the neighbourhood. Small groups. No flags. No microphones. Just the city, told properly.
What guests say
Rated 4.9 stars by real travellers
Read all reviews →“The best way to start a trip to London. Funny, knowledgeable and full of stories you won't find in any guidebook.”
Sarah R.
Westminster Tour
“Did the Jack the Ripper tour on a Friday night. Genuinely atmospheric and incredibly well-researched. Tipped £20 without hesitation.”
Marco K.
Jack the Ripper Tour
“Booked the Soho tour on a whim and ended up spending an extra hour wandering the alleys our guide pointed us toward. This is how you see London.”
Emma L.
Soho & West End Tour
“Done free tours in six cities. This was the best by far. Genuinely knowledgeable, personal, and zero scripted pressure.”
David W.
Westminster Tour
Based on Google reviews
Meet The Guides
Our tours are led by passionate local guides who know London inside out. They are storytellers, historians, and curious locals who love sharing the city's hidden details, unforgettable stories, and insider recommendations that bring London to life.
Tour Guide
Anze Rakar
Anze left a corporate job in the City of London to walk its streets instead, and he has been leading tours for more than five years. Having travelled to over 40 countries, he has a knack for making a huge, unfamiliar city make sense, with a particular love for the quirky history most people walk straight past.
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Tour Guide
Mike Hayford
Originally from Kent, he moved to London in his early twenties and developed a fascination with the city's darker past, particularly the stories and mysteries surrounding Jack the Ripper.
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Tour Guide
Edan Simpson
Edan swapped the north for London eight years ago and has been digging into its history ever since. With a background in history and a soft spot for the city's oldest pubs, he is good at making the past feel close rather than distant, and at spotting the stories most people walk straight past.
Learn More →Plan Your Trip Like an Insider
One of our favourite things is exploring London and its neighbourhoods, but we know how overwhelming it can be to plan a trip beyond the usual sights like the London Eye, Big Ben, or the Tower of London. After walking the city with thousands of guests, we kept hearing the same question: where should we actually go, eat, and explore? That's why we created our digital guides, so you can discover London confidently and explore the city like an insider.
London Pub Map
Skip tourist traps, avoid overpriced pints and spend your evening somewhere that actually feels like London.
London Coffee Map
Avoid tourist traps, skip average coffee and spend your money on places that are genuinely worth it.
Changing of the Guard Route Guide
Where does the ceremony actually begin? Where should you stand at 11am? The changing of the guard route in six timed stops, with maps and insider tips. £6.95.
London Coffee & Pub Map Bundle
Get the London Coffee Map and the London Pub Map in one bundle — the best independent coffee shops and the best pubs, all personally tested by local guides.
London Guides & Articles
In-depth guides to London's neighbourhoods, history, and hidden corners — written by local guides who know every street.
london
Free Things to Do in London: 25+ Local Secrets Worth Your Time
Tired of tourist traps? Discover free things to do in London locals actually rate. Hidden museums, secret viewpoints, and rooftop gardens most Londoners miss.
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Soho London: The Complete Neighbourhood Guide
Curious about Soho London? From Tudor hunting ground to gay village, this evidence-based neighbourhood guide covers history, food, nightlife, and hidden gems.
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8 Best Free Things to Do in Soho, London (Local Guide)
What's actually free in Soho and worth your time? Discover 8 local picks from hidden art to legendary streets. Your insider guide to free things to do in Soho, London.
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8 Independent Coffee Shops in London Locals Actually Use
Independent coffee shops in London locals actually use. Picked for coffee quality and real history. From an 1887 Soho institution to a Victorian grave-watcher's hut.
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Soho at Night: The Honest Guide to London's Most Electric Neighbourhood
Late bars or live jazz? Pubs or hidden speakeasies? Soho at night offers London's most electric nightlife in one square mile. Insider guide with honest tips.
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Free Walking Tours in London This Summer 2026: What to Expect
Planning free walking tours in London this summer? Westminster, Soho and Jack the Ripper tours explained. What to expect, when to book, and insider tips.